4/28/2023 0 Comments Presentation expert target redditInterestingly, YouTube and WhatsApp get more traffic than the biggest network audience wise, Facebook in these countries showing just how popular video and messaging is in 2021.įind out more about marketing on WhatsApp to see what your brand could do on the platform to engage users. In the top 10 countries that use social media the most, the platforms that prove the most popular differ. Brazil’s most active market is between 18-44 with a preference for the same three platforms as Colombians.įree Toolkit: Free Social Media Calendar What are the most popular social media platforms of top countries? In Colombia, most social media users are between 18-34 years of age active on YouTube, Facebook and Whatsapp with 99% watching online videos. For Colombia, that’s an 11% increase year on year or 4 million extra users and a 7% yearly increase of 10 million new users in Brazil. Colombia is second in terms of social media usage at 3 hours and 45 minutes with Brazil just 3 minutes behind in third. South America also scores very high in the rankings. Interestingly, the continent also has users on the other end of the spectrum, with Japan coming last in social media usage at 51 minutes a day and South Korea at just over an hour. Thailand – 2 hours and 48 minutes, ranked 16th.Malaysia – 3 hours and 1 minute, ranked 13th.Indonesia – 3 hours and 14 minutes, ranked 9th.The highest times spent on social channels for Asian countries listed in the report are: Daily Time Spent Using Social MediaĪs a whole, Asia loves to consume social media and many countries rank higher than the average worldwide time of 2 hours and 25 minutes. The most used platform in the Philippines is YouTube closely followed by Facebook and Facebook Messenger. making them first worldwide, followed by Colombia. On social media, Filipinos spend an average of 4 hours and 15 minutes every day. And it’s been that way for the past few years. As of 2021, the Philippines has the highest social media usage rate in the world and their internet use is 60% higher than the average, at 11 hours a day! That’s staggering online time. Have you ever been curious as to which country is the social media kingpin? Well, in Manila, social media is huge. Which Countries Use Social Media the Most? The top social media platforms used globally include:įind out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. In addition, some sectors experienced huge falls in traffic and revenue while others saw massive increases. Due to the pandemic, consumer habits changed with people flocking to social media to connect, find information, be entertained, and shop. When reviewing any online behavior, we can’t ignore the disrupter over the past 18 months: COVID-19. Although it’s more accessible than ever before, some countries and regions access some platforms more than others. Whether it's for business, news, marketing or just fun, 4.2 billion people across the globe (that’s half the world) use social media, according to Digital 2021: Global Overview Report. Over the last two decades, social media has evolved from a way to communicate with friends to the ultimate channel for information and, increasingly, online shopping through social commerce.
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